Classic Oak.
A Hint of Rye.
& Bold Intentions.
A Whiskey For The Doers Who Don’t Wait For Permission
Everybody’s Bluffing. Some Just Pour Better Bourbon.
Double Bluff is a 94-proof straight bourbon whiskey finished in Manchester, New Hampshire, where oak staves are used to layer depth and refine its final expression. It reflects a broader idea at the heart of the brand: that uncertainty is a shared experience, and most progress happens before confidence arrives. Double Bluff is made for the moments you decide to act anyway—still unsure, still becoming, but already in motion.
Meet the Founder
Double Bluff Bourbon was founded by Liz Hitchcock through the realization that to build something truly meaningful, you often begin long before the confidence to do so arrives. As a woman in the distilling industry, Hitchcock’s experience influenced a brand rooted in a shared and often unspoken truth. That most people feel like they’re bluffing, even while they’re actively becoming who they’re meant to be.
This concept is reflected in the brand’s identity, where a crowned figure removes a mask to reveal what was always true beneath it. The image speaks to a central idea behind Double Bluff: that identity is often performed before it is fully understood.
Come Try Some!
We’d love to welcome you to our distillery and tasting room to experience Double Bluff Bourbon for yourself. Enjoy a rotating cocktail menu, sample our spirits, and relax in our backyard space when the New England weather cooperates.
